Navarasa
Brand Guidelines
Cookware Brand 2023
Brand Guidelines
Cookware Brand 2023
Client: Navarasa Cookware | Agency: Double
Role: Brand Identity & Design Execution
Brief
To create a concise digital brand guideline for a newly launching cookware brand, establishing clear visual standards across a wide range of product categories. The guideline needed to remain minimal, clean, and easy to follow.
To create a concise digital brand guideline for a newly launching cookware brand, establishing clear visual standards across a wide range of product categories. The guideline needed to remain minimal, clean, and easy to follow.
Goal
To define a cohesive visual system, typography, color palette, and overall look and feel that ensures consistency and clarity across packaging, communication, and future brand applications.
To define a cohesive visual system, typography, color palette, and overall look and feel that ensures consistency and clarity across packaging, communication, and future brand applications.
Outcome
Developed a compact, 30-page digital brand guideline covering typography, color usage, icon style, and layout principles. The system provides a clear foundation for consistent brand execution while allowing flexibility across multiple product categories.
Developed a compact, 30-page digital brand guideline covering typography, color usage, icon style, and layout principles. The system provides a clear foundation for consistent brand execution while allowing flexibility across multiple product categories.
Brand System Overview
Key sections of the guideline, including typography, color palette, packaging references, and icon style.
Guidelines Preview
A visual overview of all pages, highlighting the clean layouts, structured hierarchy, and minimal design approach of the brand guideline.
Application & Consistency
Demonstration of the brand system in real-world use across website communication, product feature icons, commercials and packaging materials, maintaining visual consistency and clarity across all touchpoints.
