Apollo Shine Foundation
Social Media Content Revamp 2024
Role: Concept & Design
Client: Apollo Shine Foundation
Agency: Double
Apollo Shine Foundation is a not-for-profit initiative by the Apollo Hospitals group, dedicated to improving student health awareness. They support schools and colleges with trained nurses, emergency care, and preventive checkups to help keep students healthier and campuses safer.
Brief
Apollo Shine aimed to make their social media presence more valuable, engaging, and trustworthy for students, parents, and partner institutions.
The challenge was to create content that:
• Builds trust through friendly, school-appropriate health communication
• Drives engagement with relatable, interactive content
• Maintains an approachable tone without sounding overly serious

Outcome
We created a monthly content calendar focused on high-value themes—sourcing content, shaping narratives, and designing all Instagram creatives to inform, engage, and strengthen brand trust.

Here are the weekly content series we created to build engagement and provide meaningful value to our audience, each shown with a sample post.
1. Let's Talk
A quick, friendly breakdown of everyday foods and nutrients. "Let’s Talk" posts simplify health facts to help students make better choices.
   
2. Healthy Lifestyle
Health and fitness facts shared in more interesting & relatable way. This series will bring in a fitness flavour to our content.
3. Health Alert Updates
A series of timely posts created to raise awareness during periods of increased illness or viral spread. These updates outline key symptoms, precautions, and recommended next steps, helping students and parents stay informed and prepared.
4. Guess it
An interactive Q&A series designed to spark quick engagement through fun riddles related to health and everyday habits.
5. Myth vs Fact
Explains about an incorrect or negative piece of information about health followed by fact that counters the false statement.