Loan Awareness
Campaign - Posters
Rural Sanitation & Water Awareness
Campaign - Posters
Rural Sanitation & Water Awareness
Role: Illustration / Design
Client: Water.Org
Agency: Double
Client: Water.Org
Agency: Double
Brief
To design a series of awareness posters for rural communities in India, highlighting essential hygiene and sanitation needs such as clean drinking water, toilet facilities, and safe water storage. Each poster addresses a specific issue while introducing access to a bank loan that supports healthier living conditions.
To design a series of awareness posters for rural communities in India, highlighting essential hygiene and sanitation needs such as clean drinking water, toilet facilities, and safe water storage. Each poster addresses a specific issue while introducing access to a bank loan that supports healthier living conditions.
Outcome
Developed a set of illustrated posters portraying positive, real-life scenarios where families benefit from improved sanitation and water facilities. Custom characters and environments inspired by rural Indian life were created to ensure relatability and clarity, particularly for outreach through women’s self-help groups.
Developed a set of illustrated posters portraying positive, real-life scenarios where families benefit from improved sanitation and water facilities. Custom characters and environments inspired by rural Indian life were created to ensure relatability and clarity, particularly for outreach through women’s self-help groups.
A sequential presentation of individual posters, each addressing a specific sanitation or water-related need.
Illustrated custom characters and environments created specifically for the campaign, used consistently across all posters to maintain visual continuity and cultural relevance within rural Indian contexts.
