Color Script
Awareness Film 2025
Role: Illustration / Color Script
Story: Albin James(Creative Head), Double
Client: Water.Org
Agency: Double
Story: Albin James(Creative Head), Double
Client: Water.Org
Agency: Double
Brief
To create a 2D animated awareness film highlighting water, sanitation, and hygiene challenges in rural India, while introducing a bank-supported loan solution to enable better living conditions.
To create a 2D animated awareness film highlighting water, sanitation, and hygiene challenges in rural India, while introducing a bank-supported loan solution to enable better living conditions.
Goal
To define the film’s narrative, mood, and emotional progression through a detailed colour script and illustrated story frames, guiding the transition from problem awareness to solution.
To define the film’s narrative, mood, and emotional progression through a detailed colour script and illustrated story frames, guiding the transition from problem awareness to solution.
Outcome
Created a complete colour script and visual storyboard establishing composition, colour, lighting, and atmosphere, with a visual shift from dark, muted scenes to bright, clean environments representing improved hygiene and dignity.
Created a complete colour script and visual storyboard establishing composition, colour, lighting, and atmosphere, with a visual shift from dark, muted scenes to bright, clean environments representing improved hygiene and dignity.
Introduction Frame
A gloomy establishing frame of a rural household, surrounded by garbage and water containers, setting the emotional tone.
Selected Frames
A curated collection of pivotal scenes illustrating individual struggles within the family, chosen selectively to maintain focus and narrative impact.
Color Transition
A visual transition from muted, desaturated tones to brighter palettes, reflecting the shift from contamination and fear to awareness, solution, and improved living conditions enabled through accessible financial support.
Environment & Mood Design
Detailed exploration of lighting, colour, environments, and character settings designed to remain culturally authentic and emotionally grounded in a rural Indian context.
The colour script establishes a clear visual and emotional framework that supports both awareness and action guiding viewers from recognizing sanitation risks to understanding viable solutions for a healthier, dignified life.
