Apollo Shine Foundation
- Health Privilege Card | 2024
Role: Design & Illustration
Client: Apollo Shine Foundation
Agency: Double
About the Program
Developed by the Apollo Shine Foundation, the Parivar Card is a healthcare privilege program designed for students, alumni, and staff across schools and colleges, offering access to trusted healthcare services through partner hospitals and brands at preferential rates.
Client: Apollo Shine Foundation
Agency: Double
About the Program
Developed by the Apollo Shine Foundation, the Parivar Card is a healthcare privilege program designed for students, alumni, and staff across schools and colleges, offering access to trusted healthcare services through partner hospitals and brands at preferential rates.
Brief
The existing Shine Parivar privilege card system required a visual refresh to make it more contemporary and engaging, while clearly addressing four distinct user groups within a single, unified system.
The existing Shine Parivar privilege card system required a visual refresh to make it more contemporary and engaging, while clearly addressing four distinct user groups within a single, unified system.
Goal
To redesign the card series with clear category distinction and improved visual appeal, while maintaining consistency, inclusivity, and ease of recognition across all cards.
To redesign the card series with clear category distinction and improved visual appeal, while maintaining consistency, inclusivity, and ease of recognition across all cards.
A side-by-side comparison of the previous card design and the redesigned version, highlighting the shift towards a more contemporary, illustrated, and user-friendly visual language.
Front and back designs of all four cards presented together, highlighting category differentiation, layout clarity, and visual consistency.
Bespoke characters created for each card category to add relatability, inclusiveness with balanced representation and category-specific visual cues.
Outcome
Created a refreshed card design system using custom illustrations and character-led visuals, resulting in four distinct yet cohesive card identities. The redesigned cards feel more approachable and relatable, while strengthening visual consistency and brand recall across the health privilege Cards.
