Logo Design
2023 - Present
A selection of logo designs developed from 2023 to the present, focused on clarity, balance, and intent. Supporting mockups and stationery show how each identity works beyond the logo.
Kishore Sha Silks
Brief
Design a logo for a traditional silk saree store based in Kanchipuram, catering primarily to Indian weddings and auspicious occasions.
Design a logo for a traditional silk saree store based in Kanchipuram, catering primarily to Indian weddings and auspicious occasions.
Concept
The logo is inspired by cultural symbols deeply rooted in Indian traditions. Elements such as the bindhi (kumkum dot) and subtle geometric forms were used to represent auspiciousness, femininity, and heritage, while keeping the design clean and timeless.
The logo is inspired by cultural symbols deeply rooted in Indian traditions. Elements such as the bindhi (kumkum dot) and subtle geometric forms were used to represent auspiciousness, femininity, and heritage, while keeping the design clean and timeless.
Outcome
The final logo reflects tradition and trust, while remaining versatile across retail, packaging, and digital applications.
The final logo reflects tradition and trust, while remaining versatile across retail, packaging, and digital applications.
Pure Nature
Brief
To design a friendly and fresh logo for Pure Nature, a Chennai-based dairy brand from Madhavaram Milk Colony, delivering farm-to-table milk. The identity needed to communicate freshness, purity, and trust in a simple, approachable way.
To design a friendly and fresh logo for Pure Nature, a Chennai-based dairy brand from Madhavaram Milk Colony, delivering farm-to-table milk. The identity needed to communicate freshness, purity, and trust in a simple, approachable way.
Concept
The logo is inspired by the natural fluid form of fresh milk, using soft, organic shapes to express freshness and flow.
The logo is inspired by the natural fluid form of fresh milk, using soft, organic shapes to express freshness and flow.
Outcome
Developed a clean and versatile logo that reflects the brand’s promise of fresh, natural milk. The fluid form adapts seamlessly across packaging, stickers, and social media platforms, creating a trustworthy and friendly brand presence.
Developed a clean and versatile logo that reflects the brand’s promise of fresh, natural milk. The fluid form adapts seamlessly across packaging, stickers, and social media platforms, creating a trustworthy and friendly brand presence.
19 again
Brief
To design a logo for 19 Again, a youth-focused clothing brand with a strong, punchy identity that feels confident and expressive.
Concept
A rugged badge-style logo built with bold typography, creating a compact, high-impact mark that reflects energy and attitude.
A rugged badge-style logo built with bold typography, creating a compact, high-impact mark that reflects energy and attitude.
Outcome
Developed a strong logo that works seamlessly across apparel, tags, and brand applications, resonating with a young audience.
Developed a strong logo that works seamlessly across apparel, tags, and brand applications, resonating with a young audience.
Yudeekshaa
Brief
To design a logo and visual identity for Yudeekshaa Infotech, a Chennai-based services company providing recruitment and technology solutions across IT and non-IT sectors. The identity needed to reflect adaptability, clarity, and a solution-first approach rooted in need analysis.
Concept
The logo features an origami bird forming the “Y” in Yudeekshaa, symbolizing transformation and flexibility. Inspired by origami’s ability to take multiple forms from a single sheet, the mark represents the brand’s capability to shape tailored solutions based on diverse client requirements.
The logo features an origami bird forming the “Y” in Yudeekshaa, symbolizing transformation and flexibility. Inspired by origami’s ability to take multiple forms from a single sheet, the mark represents the brand’s capability to shape tailored solutions based on diverse client requirements.
Outcome
Developed a distinctive logo and extended the visual language across stationery and brand collaterals, creating a cohesive identity that communicates adaptability, structure, and forward-thinking.
Developed a distinctive logo and extended the visual language across stationery and brand collaterals, creating a cohesive identity that communicates adaptability, structure, and forward-thinking.
